Online marketing and Study guides, Class notes & Summaries

Summary for the Marketing test in Guest Experience. includes: Marketing, Online Reputation Management, Intercultural Marketing and Sustainability.

summary for the marketing test of the module Guest Experience (Stenden hotel management year 1). this summary helped me to pass the test with a 9.1 topics: marketing, possible open questions, sustainability, online reputation management and intercultural management. Stenden IHM

Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

Online Marketing Summary for the course that is related to the major IMCCM (International Marketing & Cross-Cultural Management) for IBL 4th year